Verified public snapshot

Manchester United fan media · Since 2021

The fan viewpoint.
Built for matchday.

A global community covering every story, every game and every reaction — live across the platforms fans use most.

387kcombined core audience

YouTube 215kInstagram 44kTikTok 71.8kX 56k

↓

Video placeholderUnited View
in motion.Showreel to be added · 20–30 seconds

THE MATCHDAY EXPERIENCE

More than a score.

Studio debate. Live reactions. Voices from the ground.

Space reserved for approved showreel footage.

01 / THE COMMUNITY

One conversation.
Across every core channel.

YouTube

215kfollowers Open channel ↗

Instagram

44kfollowers Open channel ↗

TikTok

71.8kfollowers · 1m likesOpen channel ↗

56kfollowers · 13m impressionsOpen channel ↗

13.4MYouTube views over the last 12 months

13mX impressions over the last 12 months

3.71%YouTube engagement across that period

1.34%X engagement across that period

Public snapshot · 21 Aug 2026 · Public platform data refreshes every five minutes; performance figures are the latest cited public snapshot.

AUDIENCE INSIGHTS / YOUTUBE

Who’s watching.
How they tune in.

11 August–7 September 2026 · 28-day YouTube Studio snapshot

68.2%of views from ages 25–44

15.4Mthumbnail impressions

+2.5Knet subscribers

64.7%of watch time from subscribers

Age

Share of views

13–17: 2.1%
18–24: 8.3%
25–34: 36.6%
35–44: 31.6%
45–54: 12.3%
55–64: 5.7%
65+: 3.5%

Top countries

Share of views · top five shown

United Kingdom: 28.2%
United States: 9.2%
Kenya: 6.6%
South Africa: 5.9%
Nigeria: 5.4%

Viewing devices

Share of watch time

Mobile phone: 59.1%
TV: 20.5%
Computer: 15.5%
Tablet: 4.8%

Gender

Share of views

Male: 93.1%
Female: 6.9%
User specified: 0.1%

Live streams

1.3M views

49.3% of views · 224.4K new viewers

Videos

890.4K views

34.2% of views · 40.5K new viewers

Shorts

429.5K views

16.5% of views · 2.5K new viewers

Source: United View’s supplied YouTube Studio screenshots, captured 9 September 2026. Static snapshot, not live demographics. Percentages are rounded as displayed; age 25–44 combines two age bands. New viewers by format are not additive. Instagram and X audience insights are pending. Monthly unique audience was unavailable and is not estimated.

02 / MATCHDAY

Before the whistle.
Beyond the score.

The whole matchday.
Through United eyes.

T−12001

Match View pre-match broadcast with upcoming fixtures and discussion

Pre-match live

We go live two hours before kick-off with team news, tactical build-up, predictions and the fan conversation.

Kick-off02

Flex and Owen covering Hull City versus Manchester United during the first half

Live Match View

The full game, covered live with real-time reaction, analysis, live chat and the emotion of every turning point.

Always on03

Match View live match statistics comparing shots, shots on target, possession and corners

Live data

Line-ups, scores, player stats and live match data keep supporters informed throughout the game.

Full-time04

Fan Views

Immediate supporter reaction from the ground, the studio and the community—built to travel quickly across social.

Big games05

Watch parties

For selected fixtures, we take Match View into external venues with a live crowd, fan activations and partner presence.

03 / THE SHOWS

Watch the shows.
Catch the moments.

Explore our shows. See what’s getting United fans watching and talking.

THE SHOWS
LAST 30 DAYS

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04 / THE HOSTS

Distinct voices.
Shared chemistry.

Click a host for biography, credits and profile links.

05 / COLLABORATION

Credible in the creator world.
Connected to the broadcast world.

Selected organisations we’ve worked with.

HelloFresh

ExpressVPN

William Hill

DR Sports

talkSPORT

Sky Sports

Gowing Life

Maui Jim

Remington

Manchester United

Proton VPN

Oddschecker

Fanalysis

Manscaped

Omili

Surfshark

From opposition views and studio debate to broadcaster appearances and creator-network programming, United View can extend a campaign beyond its owned channels.

See the work ↗

Selected public collaborations, appearances and partnerships; scope varies by project.

CASE STUDY / OXFORD NATURAL

From personal stories.
To the matchday conversation.

Optimum content across United View: host-led bespoke videos, live match coverage and supporter reactions.

Bespoke storytelling: Flex and KG bring their personal Optimum journey to dedicated videos.
Matchday presence: Oxford Natural Digest campaign links feature in Match View and Fan Views descriptions.
Campaign outcomes: Brand-reported clicks, conversions and campaign-period results to be added.

Bespoke ↗

Rounded public YouTube views checked 9 September 2026. Lifetime video views, not campaign reach or attributed results. Selected examples; description links confirm brand inclusion, not the scope of each paid integration.

06 / WORK WITH US

Build the brand into the fan ritual.

The Flex & KG Show video thumbnail — show format example

01Show sponsorshipBuild a recurring presence around a United View show.Can include: title sponsorship, on-screen branding and presenter reads.Enquire about show sponsorship ↗

Oxford Natural advertising in Match View

02Matchday coverageConnect with supporters before, during and after the game.Can include: pre-match integration, live broadcast placements, Fan Views and social clips.Enquire about matchday coverage ↗

Flex and KG in the Optimum bespoke video

03Bespoke contentCreate a story around your brand with United View talent.Can include: dedicated videos, product demonstrations and platform-specific social edits.Enquire about bespoke content ↗

Watch parties.
Live together.Event photo to be added

04Watch parties & eventsBring the matchday experience into a shared space for selected fixtures.Can include: presenter hosting, venue branding and fan activations, subject to availability.Enquire about watch parties & events ↗

Every partnership is scoped to your brief. Deliverables, platforms, talent, dates, usage rights and reporting are agreed before booking. Tell us your objective and preferred timing to start the conversation.

07 / LET’S MAKE THE NEXT FAN MOMENT

The audience is already watching.
Give them something worth talking about.

Start a conversation ↗United View on LinkedIn ↗

The fan viewpoint.Built for matchday.

More than a score.

One conversation.Across every core channel.

Who’s watching.How they tune in.

Age