United View interviewing a supporter outside Old Trafford
United View
Verified public snapshot
Manchester United fan media · Since 2021

The fan viewpoint.
Built for matchday.

A global community covering every story, every game and every reaction — live across the platforms fans use most.

Flex in a blue Manchester United shirt
Flex
KG in a red Manchester United shirt
KG
Owen in a United View shirt
Owen
388kcombined core audience
YouTube 215kInstagram 44kTikTok 71.8kX 57.1k
↓
Video placeholderUnited View
in motion.
Showreel to be added · 20–30 seconds
Flex reporting pitchside at Old Trafford with a United View microphone
THE MATCHDAY EXPERIENCE

More than a score.

Studio debate. Live reactions. Voices from the ground.

01 / THE COMMUNITY

One conversation.
Across every core channel.

2025/26 SEASON

One audience.
Serious momentum.

Verified cross-platform performance across United View's core social channels.

40.7MImpressions
and views
32.4MVideo
views
37.9MFans
reached
1.49MTotal
engagements
3.69%Engagement
rate
382K combined audience3,468 published postsSource: Horizm · 1 July 2025–30 June 2026
United View · audience insights

YouTube

The home of the matchday conversation.

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United View · audience insights

Instagram

Big moments. A connected community.

2025/26 season performance · 1 July 2025–30 June 2026

8.2MImpressions and views
7.52MVideo views
5.76MFans reached
486.6KEngagements
6.07%Engagement rate
43.2K audience536 published posts46K comments and shares
Source: Horizm · @unitedviewtv · 1 July 2025–30 June 2026

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All-time standouts

Full archive · ranked by lifetime video views

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United View · audience insights

TikTok

Fast-moving football culture, built for discovery.

2025/26 season performance · 1 July 2025–30 June 2026

3.43MImpressions and views
3.43MVideo views
3.08MFans reached
198.2KEngagements
5.78%Engagement rate
71.3K audience329 published posts10.4K comments and shares
Source: Horizm · @unitedviewtv · 1 July 2025–30 June 2026
United View · audience insights

Facebook

More places to share the United passion.

2025/26 season performance · 1 July 2025–30 June 2026 · newly established channel

1.85KImpressions and views
1.55KVideo views
1.86KFans reached
22Engagements
1.19%Engagement rate
27 audience104 published postsBuilding a new Facebook audience
Source: Horizm · United View TV · 1 July 2025–30 June 2026

All-time standouts

Full archive · ranked by lifetime views / reel plays

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United View · audience insights

X

Where the conversation keeps moving.

2025/26 season performance · 1 July 2025–30 June 2026

14.8MImpressions and views
7.18MVideo views
14.8MFans reached
239.7KEngagements
1.62%Engagement rate
55.6K audience1,685 published posts27.2K comments and shares
Source: Horizm · @UnitedViewTV · 1 July 2025–30 June 2026
Flex delivering Flex’s View outside Old Trafford
02 / MATCHDAY

Before the whistle.
Beyond the score.

Flex’s View. Fan Views. Every matchday moment.

Flex interviewing a supporter outside the stadium for Fan Views
FAN VIEWS / AT THE GROUND

Straight from the fans.

Flex interviewing a supporter in the United View studio for Fan Views
FAN VIEWS / IN THE STUDIO

Every voice. Every reaction.

FROM BUILD-UP TO FULL-TIME
T−12001Match View pre-match broadcast with upcoming fixtures and discussion

Pre-match live

We go live two hours before kick-off with team news, tactical build-up, predictions and the fan conversation.

Kick-off02Flex and Owen covering Hull City versus Manchester United during the first half

Live Match View

The full game, covered live with real-time reaction, analysis, live chat and the emotion of every turning point.

Always on03Match View live match statistics comparing shots, shots on target, possession and corners

Live data

Line-ups, scores, player stats and live match data keep supporters informed throughout the game.

United View presenters hosting a watch party with broadcast headsets
WATCH PARTIES / LIVE TOGETHER

The match.
The crowd.
The conversation.

For selected fixtures, we take Match View into external venues with a live crowd, presenter hosting and fan activations.

PRESS CONFERENCES · MIXED ZONE · PLAYER INTERVIEWS

Closer to the club.
Connected to the fans.

Flex with United View in the press roomBruno Fernandes and Ruben Amorim at a press conference

In the press room

We cover press conferences, bringing the manager’s answers and the club’s latest talking points into the fan conversation.

Bruno Fernandes speaking in the mixed zone with a United View microphoneHarry Maguire speaking in the mixed zone with a United View microphoneLeny Yoro speaking with United View in the mixed zonePatrick Dorgu speaking with United View in the mixed zone

In the mixed zone

Direct conversations with players after the game capture their reaction, perspective and the stories behind the result.

Flex and KG with a United View microphone on the pitch at MetLife StadiumFlex interviewing Nani at Old TraffordFlex in conversation with Rio Ferdinand at a United View community eventFlex meeting a member of the Manchester United community on tour

Back to the community

Player interviews and interactions with the club feed into our videos, social clips and studio discussion—connecting supporters with the people at the heart of United.

03 / THE SHOWS

Watch the shows.
Catch the moments.

Explore our shows. See what’s getting United fans watching and talking.

THE SHOWS
LAST 30 DAYS
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03B / PARTNER A SHOW

Own the conversation.
Choose your format.

From matchday emotion to weekly studio chemistry, each format gives partners a distinct role in the United fan journey.

Show / formatScheduleYouTube performanceYouTube integrationOpportunity
Fan ViewsMatchday reactionEvery home matchday— avgNo qualifying episode · last 30 daysFrom £1,000Social integration · on requestImmediate supporter interviews outside the ground, built for post-match attention and social cut-through.
Match ViewLive watchalongEvery matchday— avgNo qualifying episode · last 30 daysFrom £700–£1,000Social integration · on requestUnited View’s live matchday conversation, with sustained screen time and an active global audience.
The Red CarpetLive panelTwice monthly— avgNo qualifying episode · last 30 daysFrom £450Social integration · on requestA live panel tackling United’s biggest stories, transfer debates and pressure points.
Flex & KG ShowVideo podcastWeekly— avgNo qualifying episode · last 30 daysFrom £500Social integration · on requestFlex and KG bring chemistry, comedy and opinion to the week’s biggest United conversations.
Trinity PodcastVideo podcastEvery Friday— avgNo qualifying episode · last 30 daysFrom £500Social integration · on requestFlex, KG and Owen dissect the latest United news and the week’s biggest talking points.
The AftermathPost-match podcastAfter every match— avgNo qualifying episode · last 30 daysFrom £450Social integration · on requestFan-led instant reaction, analysis and player ratings after every United game.
The Build UpPre-matchAhead of every match— avgNo qualifying episode · last 30 daysFrom £550Social integration · on requestTeam news, recent form and the key questions ahead of each United fixture.
Road TripAway-day vlogSelected away days— avgNo qualifying episode · last 30 daysFrom £300Social integration · on requestTravel, atmosphere and supporter culture captured through Flex’s away-day experience.
The Morning ViewNews and opinionMonday to Friday— avgNo qualifying episode · last 30 daysFrom £500Social integration · on requestA daily United news and opinion show with Flex and Owen, available as a campaign package.
04 / THE HOSTS

Distinct voices.
Shared chemistry.

Click a host for biography, credits and profile links.

05 / COLLABORATION

Credible in the creator world.
Connected to the broadcast world.

Selected organisations we’ve worked with.

From opposition views and studio debate to broadcaster appearances and creator-network programming, United View can extend a campaign beyond its owned channels.

See the work ↗
Select a linked logo to watch the work. Examples include brand integrations, event coverage and presenter appearances.
CASE STUDY / OXFORD NATURAL

From personal stories.
To the matchday conversation.

Bring your brand into the football conversation. Oxford Natural features across United View through personal Optimum stories, player-injury discussions with Dr. Andre and matchday coverage.

3.5M campaign views4.37% YouTube engagement rate1.2M UK views
Bespoke storytelling
Flex and KG bring their personal Optimum journey to dedicated videos.
Matchday presence
Oxford Natural Digest campaign links feature in Match View and Fan Views descriptions.
Season-long visibility
Integrated across bespoke, live and post-match formats throughout the fan journey.
2025/26 partnership snapshot supplied by United View marketing.
Optimum Changed Our Lives! | Flex & KGOriginal video thumbnail
Bespoke ↗

Optimum Changed Our Lives! | Flex & KG

≈ 6.8k video views
Oxford Natural Man of the Match advertising in the Lyon broadcastOriginal video thumbnail
Live Match View · Brand in action ↗

MANCHESTER UNITED 5-4 LYON LIVE | EUROPA LEAGUE MATCH VIEW

≈ 117k video views
Oxford Natural advertising banner in Flex’s Leeds reactionOriginal video thumbnail
Post-match · Flex’s View ↗

Bad Habits Still Present! | Man United 0-0 Leeds | Flex's View

≈ 30k video views
Rounded public YouTube views checked 9 September 2026. Lifetime video views, not campaign reach or attributed results. Selected examples; description links confirm brand inclusion, not the scope of each paid integration.
Dr. Andre from Oxford Natural
Dr. Andre from Oxford Natural

Dr. Andre joins United View for feature videos discussing player injuries, bringing Oxford Natural’s expertise into the football conversation.

Ashley Cole on Could It Be Magic?, with Carling branding visible in the original reel.Watch the reel United View × Carling ↗
CASE STUDY / CARLING

Ashley Cole.
A United talking point.

United View shared Ashley Cole’s take on Kobbie Mainoo from Could It Be Magic? with Carling, bringing the discussion to our Instagram audience and pointing fans towards the full episode.

276.5KViews
12.1KLikes
210Comments
The conversation
Ashley Cole on Mainoo’s role under Amorim and Carrick.
The brand
Carling branding in the video, with a brand tag and message in the caption.
The next step
A caption directing fans to the full Wayne Bridge episode with Joe and Ashley Cole.
Lifetime figures for this United View Instagram reel, checked 14 September 2026. Likes rounded as displayed. View original post ↗
Kobbie Mainoo smiling among players and spectators at Venice Beach.
EARNED MEDIA / KOBBIE MAINOO

One original moment.
A much bigger audience.

United View captured Kobbie Mainoo joining a Venice Beach kickabout. The footage travelled beyond our owned channels into major football media, extending the moment through publisher coverage and high-reach social reposts.

226K+ likes on one credited repostSky Sports video and social coverageGlobal publisher pickup
Public evidence checked 14 September 2026. Engagement reflects the linked Rising Ballers Instagram post, not United View-owned reach.
United View Tour 24 coverage with Kobbie Mainoo and the Venice Beach football community
PRE-SEASON TOUR / PARTNER WITH UNITED VIEW

On the road.
With United.

Help bring pre-season closer to the fans. Back United View’s tour coverage and put your brand alongside the stories, people and moments that start a new season.

01 / HEADLINE PARTNER

Back the tour.

Build a presence across an agreed package of tour videos, presenter mentions and on-screen branding.

02 / SPONSORED COVERAGE

Own a format.

Support selected match coverage, daily updates or fan conversations throughout the trip.

03 / BESPOKE CONTENT

Make a moment.

Create dedicated content with United View talent, shaped around your brand and the tour destination.

Help take United View on tour.

Tour partnerships help fund travel, accommodation and on-location production. Share your objectives and budget so we can shape the right package. Dates, destinations, access and deliverables are agreed for each tour.

06 / WORK WITH US

Build the brand.
Into the fan ritual.

The Flex & KG Show video thumbnail — show format example
01Show sponsorshipPut your brand at the heart of a show fans return to.Options include title sponsorship, on-screen branding and presenter reads across an agreed run of episodes.Enquire about show sponsorship ↗
Oxford Natural advertising in Match View
02Matchday coverageMake your brand part of the build-up, the live reaction and the final whistle.Choose from pre-match integrations, Match View placements, Fan Views and social clips around selected fixtures.Enquire about matchday coverage ↗
Flex and KG in the Optimum bespoke video
03Bespoke contentGive your brand a dedicated story, told by United View talent.Options include dedicated videos, product demonstrations and social edits shaped around your message and chosen platforms.Enquire about bespoke content ↗
United View presenters wearing broadcast headsets at a watch party
04Watch parties & eventsBring the matchday experience into a shared space for selected fixtures.Can include: presenter hosting, venue branding and fan activations, subject to availability.Enquire about watch parties & events ↗

Tell us your campaign objective, preferred dates and budget range. We’ll discuss the right format and scope with you, then agree deliverables, talent, platforms, usage rights and reporting before booking.

07 / LET’S MAKE THE NEXT FAN MOMENT

Your brand.
The next United View moment.

Share your objective, timing and budget range. Let’s build a partnership around the moments our audience cares about.