

The fan viewpoint.
Built for matchday.
A global community covering every story, every game and every reaction — live across the platforms fans use most.



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More than a score.
Studio debate. Live reactions. Voices from the ground.
One conversation.
Across every core channel.
One audience.
Serious momentum.
Verified cross-platform performance across United View's core social channels.
and views
views
reached
engagements
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YouTube
The home of the matchday conversation.
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Big moments. A connected community.
2025/26 season performance · 1 July 2025–30 June 2026
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All-time standouts
Full archive · ranked by lifetime video views
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TikTok
Fast-moving football culture, built for discovery.
2025/26 season performance · 1 July 2025–30 June 2026
All-time standouts
Selected archive highlights · lifetime video views
Matheus Cunha tells Flex he is ready to go
Watch on TikTok ↗136Kvideo viewsFlex and Owen react to the Grimsby result
Watch on TikTok ↗102Kvideo viewsThierry Henry on Bruno Fernandes
Watch on TikTok ↗87.8Kvideo viewsFlex begins his redemption tour after the win at Arsenal
Watch on TikTok ↗75.3Kvideo viewsFlex and Owen react to the Martinez, Scholes and Haaland debate
Watch on TikTok ↗More places to share the United passion.
2025/26 season performance · 1 July 2025–30 June 2026 · newly established channel
All-time standouts
Full archive · ranked by lifetime views / reel plays
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X
Where the conversation keeps moving.
2025/26 season performance · 1 July 2025–30 June 2026
All-time standouts
Selected archive highlights · lifetime post views
Matheus Cunha tells Flex he is ready to go
Open on X ↗231Kimpressions / viewsScott Parker shuts down the Manchester United question
Open on X ↗177Kimpressions / viewsFlex reacts after the Grimsby result
Open on X ↗209Kimpressions / viewsBruno with the equaliser — live Match View reaction
Open on X ↗198Kimpressions / viewsFlex and Owen lose it as Hull grab their second goal
Open on X ↗
Before the whistle.
Beyond the score.
Flex’s View. Fan Views. Every matchday moment.

Straight from the fans.

Every voice. Every reaction.

Pre-match live
We go live two hours before kick-off with team news, tactical build-up, predictions and the fan conversation.

Live Match View
The full game, covered live with real-time reaction, analysis, live chat and the emotion of every turning point.

Live data
Line-ups, scores, player stats and live match data keep supporters informed throughout the game.

The match.
The crowd.
The conversation.
For selected fixtures, we take Match View into external venues with a live crowd, presenter hosting and fan activations.
Closer to the club.
Connected to the fans.


In the press room
We cover press conferences, bringing the manager’s answers and the club’s latest talking points into the fan conversation.




In the mixed zone
Direct conversations with players after the game capture their reaction, perspective and the stories behind the result.




Back to the community
Player interviews and interactions with the club feed into our videos, social clips and studio discussion—connecting supporters with the people at the heart of United.
Watch the shows.
Catch the moments.
Explore our shows. See what’s getting United fans watching and talking.
LAST 30 DAYS
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Own the conversation.
Choose your format.
From matchday emotion to weekly studio chemistry, each format gives partners a distinct role in the United fan journey.
Fan Views
Immediate supporter interviews outside the ground, built for post-match attention and social cut-through.
Match View
United View’s live matchday conversation, with sustained screen time and an active global audience.
Flex & KG Show
Flex and KG bring chemistry, comedy and opinion to the week’s biggest United conversations.
Take the show
across social.
Extend a YouTube integration with platform-specific short-form edits, feed posts, Stories and campaign assets—planned around the moments most likely to travel.
Distinct voices.
Shared chemistry.
Click a host for biography, credits and profile links.
Credible in the creator world.
Connected to the broadcast world.
Selected organisations we’ve worked with.
Watch partnership example ↗
ExpressVPN
Watch Flex on DR Sports ↗
Watch broadcast appearance ↗
Watch broadcast appearance ↗
Watch partnership example ↗
Watch launch-event coverage ↗
Watch club-event coverage ↗
Watch partnership example ↗
Watch partnership example ↗
Watch partnership example ↗
Watch partnership example ↗From opposition views and studio debate to broadcaster appearances and creator-network programming, United View can extend a campaign beyond its owned channels.
See the work ↗From personal stories.
To the matchday conversation.
Bring your brand into the football conversation. Oxford Natural features across United View through personal Optimum stories, player-injury discussions with Dr. Andre and matchday coverage.
- Bespoke storytelling
- Flex and KG bring their personal Optimum journey to dedicated videos.
- Matchday presence
- Oxford Natural Digest campaign links feature in Match View and Fan Views descriptions.
- Season-long visibility
- Integrated across bespoke, live and post-match formats throughout the fan journey.


Optimum Changed Our Lives! | Flex & KG
≈ 6.8k video views

MANCHESTER UNITED 5-4 LYON LIVE | EUROPA LEAGUE MATCH VIEW
≈ 117k video views

Bad Habits Still Present! | Man United 0-0 Leeds | Flex's View
≈ 30k video views
Dr. Andre joins United View for feature videos discussing player injuries, bringing Oxford Natural’s expertise into the football conversation.
▶Watch the reel United View × Carling ↗Ashley Cole.
A United talking point.
United View shared Ashley Cole’s take on Kobbie Mainoo from Could It Be Magic? with Carling, bringing the discussion to our Instagram audience and pointing fans towards the full episode.
- The conversation
- Ashley Cole on Mainoo’s role under Amorim and Carrick.
- The brand
- Carling branding in the video, with a brand tag and message in the caption.
- The next step
- A caption directing fans to the full Wayne Bridge episode with Joe and Ashley Cole.

One original moment.
A much bigger audience.
United View captured Kobbie Mainoo joining a Venice Beach kickabout. The footage travelled beyond our owned channels into major football media, extending the moment through publisher coverage and high-reach social reposts.
Original Venice Beach footage published by United View.
The source ↗02 / AMPLIFIEDRising BallersA verified football publisher reposted the clip and credited FlexUTD.
226K+ likes ↗03 / COVEREDSky SportsThe moment became a Sky Sports video story and social feature.
Major media pickup ↗04 / REPORTEDGOALGOAL carried the story for its international football audience.
Global distribution ↗
On the road.
With United.
Help bring pre-season closer to the fans. Back United View’s tour coverage and put your brand alongside the stories, people and moments that start a new season.
Back the tour.
Build a presence across an agreed package of tour videos, presenter mentions and on-screen branding.
Own a format.
Support selected match coverage, daily updates or fan conversations throughout the trip.
Make a moment.
Create dedicated content with United View talent, shaped around your brand and the tour destination.
Help take United View on tour.
Tour partnerships help fund travel, accommodation and on-location production. Share your objectives and budget so we can shape the right package. Dates, destinations, access and deliverables are agreed for each tour.
Build the brand.
Into the fan ritual.




Tell us your campaign objective, preferred dates and budget range. We’ll discuss the right format and scope with you, then agree deliverables, talent, platforms, usage rights and reporting before booking.

Your brand.
The next United View moment.
Share your objective, timing and budget range. Let’s build a partnership around the moments our audience cares about.
